The target audience for my social media/blog/art and design will be modern young feminine folk around the ages of 15-35. They will be students or in entry level positions in their jobs. My target audience will be new to dating or just starting families of their own. They will most likely live and were raised in suburban or urban environments and have a family pet or a pet of their own. These young people will be crafty, artistic and quirky. They’ll listen to pop-y music and likely place a significant amount of importance on art, fashion, culture and aesthetics. I want my social media and artwork along with my target audience to be colourful, positive, and eclectic. They won’t be overly wealthy or necessarily located in the west, but they will be vaguely politically informed and social justice oriented.
There are a few strategies I’ll use to reach my target audience. The main tools I’ll use are trends. Keeping up with current trends, popular figures (influencers/celebrities) and memes will keep my work modern and interesting as well as help my work be seen by my target audience. Another strategy I think I’ll use to broaden my audience is posting about international holidays. I don’t want my work to be just seen by a western audience and I think that would be a good way to appeal to an international audience.
Autumn Taylor's Sketchblog 